INX International Ink has increased its slate of technical services that are available to commercial and package printing customers, as it looks to help those seeking to take advantage of training and education opportunities, improve pressroom productivity, and make further gains.

This includes enhanced G7 Certification assistance, quality improvement processes and practices, and troubleshooting support.

This reflects the growing importance placed on ink specification and choice, as Ron Deegan, senior vice president of sales in North America at INX International Ink, explained.

‘In the past, ink choice was little more than a passing thought. In recent years it has become more sophisticated and an important asset to the business community, especially with brand owners.

‘From pressroom assessments and press fingerprinting, to product selection and trial support with continuous improvement recommendations, our technical team takes a proactive approach to service. Our structured mindset focuses on increased efficiencies and throughput, waste reduction, quality improvements and lower applied costs.’

One area Mr Deegan has highlighted as offering significant value is G7 Certification assistance. INX not only has certified IDEAlliance G7 experts on staff, but has also allotted resources, and offers colour management best practice advice and guidance.

Mr Deegan said, ‘Most corporate brands require printers to submit work to be graded for colour and consistency. Combine this with more and more customers requiring printers to be G7 master printers before doing business with them, and you’ll understand the shift in our approach.

‘Our G7 methodology helps printers run a set of standards that is based on a gray balance of cyan, magenta and yellow, which builds your colour palette when printing. The end result is we have the know-how to help printers reach color faster while reducing waste, reproduce jobs on different printing platforms, and match proofs across different print platforms.’

Read the January/February 2021 issue of Digital Labels & Packaging for more on the latest in inks and toners; register here to receive the magazine and contact Rachael Nikolaj to discuss the ways to be involved with this issue