Event organiser Easyfairs is introducing a new series of webinars, under the title ‘Innovation Talks’, to provide content and discussions that are vitally relevant to the packaging community at the current time.

Taking place all under its Packaging Innovations, Empack, Luxury Packaging, ADF, PCD and PLD brands, Innovation Talks webinars are a mix of presentations and panel discussions on topics of the moment. They are free to join.

Some talks have already taken place on the following topics, with further added following the decision to delay the next edition of Packaging Innovations & Luxury Packaging London from 23-24 September, to 8-9 December.

Talks to have already taken place include:

  • DTC, sustainability, self-expression: the beautiful new face of FMCG design – presented by Nick Vaus, partner and creative director at London-based brand agency Free The Birds;
  • Connected packaging: how brands can activate their most powerful owned-media asset – presented by Rob Hollands, managing director at Sharpend;
  • Shaping luxury brand stories through packaging design – presented by Sébastien Ehret, CEO at Servaire & Co;
  • What AR and the mobile first world mean for your packaging –  presented by Martin Stahel, sales director at Zappar; and
  • The rise of refillable and reusable packaging solutions – presented by Paul Jenkins, managing director, The PackHub.

Recordings of existing Innovation Talks can be found on the Packaging Innovations London, and here.

With plans to roll out many more over the coming weeks and months, Renan Joel, divisional director for Easyfairs UK & Global’s packaging events, said, ‘The events industry is in a time of change. As many events have been affected by the virus, the world has turned for the time being to digital channels; and while digital can never replace the experience and benefits of meeting and doing business, we are really starting to appreciate the value it can bring to enhance the live event experience and provide added value to our community year-round.

‘Therefore, you can expect to see many more great opportunities to learn together and keep the conversation going throughout the year as we prepare for the upcoming December London and spring Birmingham shows.’