Printing United Alliance, the body behind the Printing United exhibition platform, has confirmed that for four weeks from 5 October, 2020, a series of community-based, content-rich Insight Days will take the place of this year’s event.

Printing United was scheduled to take place 21-23 October in Atlanta, Georgia. Despite initially stating its intent for the show to go ahead as originally planned,  the ongoing worsening of the global coronavirus pandemic, particularly in the US, led to this year’s edition being switched to a digital event, Printing United Digital Experience. Moreover, a series of community-based, content-rich Insight Days will deliver the event programme instead of a face-to-face gathering.

A new series will kick off each week during October, which has been playfully reclassified as ‘Printing United Month’. Each series will highlight a different market, spanning apparel, commercial, digital textile, graphics/wide format, in-plant, industrial, mailing/fulfilment, and packaging. In this format, Printing United Alliance promised that the printing industry will together experience a variety of highly-focused hosted tracks and exclusive ways in which vendors and customers can interact. Further details regarding the specific programme is to follow in the coming weeks.

Printing United president Mark J. Subers commented, ‘The Printing United Digital Experience provides a unique opportunity to bring those highly anticipated product launches and engagements to the printing community at large, both from an exhibitor and attendee standpoint. Our expert team has worked diligently to build a unique digital model to ensure that all market segments have a front row seat to this powerful, guided event, to further enhance opportunities for engagement and interaction.’

His colleague, Ford Bowers, president and CEO, Printing United Alliance, added, ‘The energy and enthusiasm we’ve received from our partners as they learn more about the new Printing United Digital Experience platform is profound.

‘While we are disappointed not to be able to convene in person this year, we are committed to delivering on our promise in bringing the latest in technology, education and innovation to our industry in 2020. While the event will take shape differently than originally planned, it will undoubtedly serve as intended to our vast audiences nevertheless.’

Marco Boer, vice president at IT Strategies, went on, ‘The printing industry greatly needed this event to go on this year, both from a sales perspective and for peer engagement in general. Printing United’s convergent roots allows for a seamless transition to this exceptional online platform, one of which we are proud to support. Our team appreciates the opportunity and limelight to share in experiencing the newest technology that companies in our industry have worked so hard to bring to market and waited all year to debut.’