NiceLabel, a global developer of label design software and label management systems, is introducing a new cloud-based business model that it says will enable its partners to deliver labelling solutions-as-a-service securely and remotely both during this pandemic and in the future.

The new channel offering is based around Label Cloud, which NiceLabel is calling the world’s ‘first multi-tenant labelling software-as-a-service.’

The cloud-based labelling solution acts as a virtual collaboration tool for labelling, enabling NiceLabel’s reseller partners to demonstrate, sell and configure labelling solutions for customers, remotely from their home.

Channel marketing director, Paul Vogt said, ‘Before the pandemic, most resellers in the labelling space primarily used a face-to-face business model to sell and support their labelling solutions. Today, that’s all changed. Resellers have to connect virtually from their home with customers in their home. They will need to collaborate, interact and discuss with their customers without being on site. That’s why we have introduced this new channel offering.

‘It represents a step change for resellers and customers because for many of them, it represents a whole new way of working,” added Vogt. “Yet, it is one that is both necessary in the current lockdown and beneficial to resellers who can continue to engage and sell efficiently and quickly to customers all through the crisis and beyond.

‘We want to get the message out that whether our customers require on-premise or cloud labelling solutions, NiceLabel can still meet their needs. Before the pandemic, you didn’t necessarily need cloud for labelling, but now, in light of the current crisis, it is increasingly becoming a must-have solution.’