Rotocontrol has appointed GrafiSoft as its local distributor in Chile and Ecuador for its range of high-speed label and digital hybrid finishing machines.

Established in 2000 and headquartered in Chile with a local office in Ecuador, GrafiSoft brings 20 years of experience and strong presence in the industry and is backed by a dedicated and well-established service team. GrafiSoft specialises in integrated technologies that increase productivity, improve quality and reduce costs by automating processes, representing AVT, Domino, Esko, and X-rite, amongst others in its portfolio.

Francisco Soto, director of sales for Latin America at Rotocontrol, commented, ‘GrafiSoft’s strong print knowledge and established industry presence with label printers, supported by an experienced local service team will serve the Rotocontrol brand well in Chile and Ecuador.

‘Rotocontrol’s broad range of label finishing solutions are an ideal offering for its diverse market needs, from low-cost to highly modular machines for roll to roll label inspection/slitting, booklets, in-mould labels, die-cutting, and digital label finishing and embellishments.’

Rotocontrol has already expanded its global agent network with the appointment of Davis Graphics as exclusive distributor for the Southern Cone region, including Argentina, Uruguay and Paraguay.