AB Graphic set for ‘exciting’ 2020
Published: 12 February 2020 | No comments yet
Customer visits to see the equipment operating in situ was part of the training event
AB Graphic is preparing for an ‘exciting year’, with existing and new technologies to help the UK-based finishing specialist expand its presence in markets around the world.
2020 will see AB Graphic have its largest ever exhibition presence at drupa, Dscoop and Labelexpo Americas.
In preparation for these events and further developments, AB Graphic recently invited its network of global distributors to its headquarters in Bridlington, East Yorkshire for a two-week training event. A total of 48 representatives from worldwide distributors attended, including from Australia, Peru, Chile, Brazil, Russia, Thailand, India, and all over Europe,
The training event included classroom time, hands-on demonstrations, and customer visits to see equipment operating in situ.
Machine demonstrations and instruction included on Vectra turret rewinders, the Digilase 4.0 laser digital cutting machine, and fleyeVision, the company’s 100% print inspection system. Of further interest was JetFx, AB Graphic’s new modular inkjet embellishment unit for the Digicon series, which can be integrated with the Digilase to create a fully digital finishing system for self-adhesive labels. New Digicon modules, scheduled to be unveiled at drupa 2020 in June, provoked much interest from representatives. These modules will help increase efficiency, minimise downtime, and guarantee superior results.
Away from the classroom and demonstrations, representatives visited The Label Makers, and Springfield Solutions. With both businesses making substantial investments in AB Graphic equipment, tours at both sites provided a valuable, real-time manufacturing insight.
Noting 2020 as an exciting year for the company, Matt Burton, sales director at AB Graphic, commented, ‘Our distributors are an extended part of the AB Graphic team and we wanted to take this opportunity in the first month of 2020 to give some in-depth training both in the classroom and, more importantly, by demonstrating our machines.
‘Clearly it’s vital to develop relationships with our global distributors to make them as excited about our future developments as we are. In some cases we’ve been working with our distributor partners for many years, so for us spending time to get everyone on the ‘same page’ is time well spent.’
Mr Burton continued, ‘Holding these fairly intense workshops are crucial in not only assisting to improve revenue and expand sales penetration, they are also important in motivating our distributors.’