DTM Print has commenced sales of the Primera LX610e color label printer in the EMEA region.

LX610e is a development from US manufacturer Primera Technology. DTM Print is what became of Primera Technology Europe, representative of the US company in the EMEA region for almost two decades.

LX610e is claimed as the only full-colour, desktop label printer/plotter in the world that delivers photo-quality labels in any size and shape. It combines colour inkjet label printing at up to 4800dpi with a built-in digital die-cutting mechanism. The printer features a built-in die-cutting knife blade for cutting labels into custom shapes and sizes and also a built-in ‘pizza wheel’ style cutter for horizontal cutting of labels.

The maximum print width of LX610e is 104mm when using the die-cutting function and 127mm when using just the printing option on pre-die cut label materials.

Two different types of ink are available for LX610e, with dye-based ink producing bright and vibrant colours suitable for prime label applications, and pigment-based ink printing labels with greater resistance to water and sunlight.

With every printer purchased, DTM Print is offering a copy of PTCreate for free download. This software package allows all typical print and cut functions, including import of images, drawing of circles, squares, ovals, rectangles, starbursts, and more. Upgraded software, PTCreate Pro, is sold separately and extends the capabilities of LX610e by adding many additional tools, including layering, export of images and contour cutting around intricate artwork.