HP and ePac Flexible Packaging have signed an agreement that will see the all-HP Indigo digital flexible packaging specialist acquire an additional 24 HP Indigo 20000 digital presses.

ePac held the previous record for the largest packaging deal received by HP when it placed an order for 20 20000 digital presses last year. Now installed and operational, this latest, incremental order of 24 HP Indigo 20000 digital presses supersedes this as the largest packaging deal to date for HP. The deal also nearly doubles production capacity at ePac and will see it expand within the next year from 28 presses in 12 locations to over 52 operating at 20 sites. This includes newly opened locations in Canada and the UK. The investment is valued at over $100 million, including hardware, supplies and services over several years.

ePac Flexible Packaging CEO Jack Knott said, ‘In every market we enter, we experience a similar reception. SMBs partner with us to help them grow into bigger brands, and as they grow, they see opportunities to rapidly bring new products to market and run more targeted promotions. Based on our success, we’ve decided to accelerate our business plan with an additional investment. We have figured out how to drive the digital transformation within the flexible packaging market for short, medium and even longer strategic runs with this game-changing technology provided by HP Indigo.’

Additional advantages of the 76cm-wide HP Indigo 20000 are noted as the 42in repeat and white ink options. At ePac, HP PrintOS is also an integral part of job flow, performing press performance uptime monitoring across its entire fleet of printers.

Customers of ePac have outlined their experiences with digitally printed flexible packaging, which you can read all about here.

Johnny Hobeika, managing director at ePac Holdings Europe, is presenting at this month’s Digital Print for Brand Success conference on ‘Disrupting brand packaging with digital’. For more information and to register to attend, visit www.digitalbrandconf.com