Thomas Beyer has been promoted at NiceLabel to become its new vice president, APAC, strengthening the software company’s customer and partner support in the Asia-Pacific region.

With over 20 years of experience as an international high-growth technology business leader, Mr Beyer founded NiceLabel operations in Germany and has been a vital member of the NiceLabel international leadership team since 2008. In his recent capacity as vice president, EMEA sales, he structured and developed NiceLabel’s sales division, bringing it to the next level of growth.

NiceLabel CEO Chris Walsh explained, ‘The shift from label design applications to next-generation label management systems, including SaaS-based Label Cloud, has resulted in significant growth for NiceLabel in recent years.

‘Thomas Beyer has an outstanding record in establishing and growing companies and business units; his knowledge, skills and attitude will verify Thomas as the best choice to foster partner and customer relationships to support NiceLabel’s growth in APAC region and on a global scale.’

Mr Beyer added, ‘NiceLabel’s continuous investment in strengthening our global technology advantage and our presence in global markets has resulted in impressive growth figures over the last years. Our future-proof label management solutions that maximise value for businesses and their partners by giving them a single, scalable platform to manage all their global labelling and marking management needs, set us and our channel partners ahead of our competitors and is driving accelerated demand in all markets – from small businesses through to global enterprise customers. I am delighted to take on the new challenge and contribute to NiceLabel’s enhanced growth in APAC and globally.’