Altana CTO joins Velox board of directors
Published: 30 September 2019 | No comments yet
Dr Severit succeeds her colleague, Florian Löbermann, PhD, on the Velox board of directors
Altana CTO Dr Petra Severit has joined the board of directors of Velox, strengthening the relationship between the two companies.
Velox is noted as the developer of the world’s only mass production direct-to-shape (DTS) digital printing technology. This is said to offer an end-to-end alternative to existing decoration technologies in terms of quality, production speed, and total cost of ownership (TCO), in addition to agility and efficiency.
Its proprietary DTS inkjet technology, based on uniquely formulated inks and dedicated deposition architecture, introduces an entirely new approach to digital printing that is, ‘poised to disrupt the packaging decoration market’ according to the company.
Dr Severit has more than 17 years of diversified background in engineering, R&D, innovation and business. As CTO – chief technology officer – and member of the executive management team at Altana, she is responsible for strengthening the company’s innovation in various global markets as well as growing Altana’s research and knowledge management for the continued profitable growth of the company.
Dr Severit steps into the role on the Velox board of directors vacated by Florian Löbermann, PhD, also from Altana.
‘I am happy to be part of the Velox journey as the company continues to innovate its unique direct-to-shape digital decoration technology. I look forward to connecting Altana’s expertise to Velox’s capabilities.’
Based in Wesel, Germany, Altana offers innovative, environmentally compatible technologies for coating manufacturers, paint and plastics processors, the printing and packaging industries, the cosmetics sector, and the electrical and electronics industry. In November 2018, Altana became an investor in Velox’s breakthrough digital technology for direct-to-shape packaging decoration to complement numerous activities in the areas of printing and packaging and strengthen the firm’s innovative capacity in this important growth market.
Marian Cofler, Velox CEO and co-founder, said, ‘Having Dr Severit join our board serves as another example of the strong support Altana provides to Velox and the firm’s dedication to Velox’s success. Our strategic partnership with Altana will ensure our capabilities to expand into new domains in industrial digital printing. Dr Severit brings a wealth of chemical, technical, and business insight to the Velox board, and we look forward to her participation.’