Tea packing company SITI Tea has installed its third HP Indigo 20000 to keep up with growing demand.

The Moroccan company, which has been specialising in tea packaging for nearly forty years, is seeing its digital print offering growing by 45% year-on-year. It believes that this increase is due to digital printing allowing for qualitative, fast and sustainable printing without compromising on quality.

Co-operation between HP and SITI has enabled the latter to expand into new products and applications, such as stand-up pouches. HP Indigo digital printing inks have also recently been certified for use in compostable packaging, for both industrial and home use.

‘HP Indigo is the technology and partner you want to grow with,’ Amine Elbaroudi, SITI Tea CEO. ‘We go long way back, grew together and we have a bright future still ahead.’