BST eltromat has named Michael Nestle as senior sales consultant for all register applications.

Mr Nestle was previously global sales director at eltromat for 25 years, prior to its merger with BST. As a result of this experience, he is very familiar with all the variants of register applications and the industrial processes involved. Further, he is well versed in retrofitting older machines as well new installations.

Kristian Jünke, managing director at BST eltromat, commented, ‘Register projects are very demanding as a rule, and they call for close support and consultation for our customers. With his extensive practical knowledge, Michael Nestle can provide the best possible support for our global sales team, including our subsidiaries and agents, in the implementation of register projects in gravure printing and in offset printing.’

Mr Nestle continued, ‘The latest register controls from BST eltromat, such as regi_star 20 and AR 4400, give our customers everything they need to meet the requirements of their own clients flexibly, sustainably, and with great precision and maximum commercial efficiency. Drawing on my decades of practical experience, my job is to offer the optimal system solution for every machine application, working in close cooperation with our global sales team and taking into account the whole production process – true to our slogan ‘perfecting your performance’.’

Mr Nestle took up his new role in mid-May 2019. More recent appointments at BST eltromat include Siegfried Steggemann and Sajid Malik as global sales directors, which follows the realignment of its global sales and the partial closure of the BST ProControl subsidiary.