A new digital platform from Heidelberg has been set up to provide a forum and knowledge centre for label printing. Users registering on the Label Experts site will be able to access newsletters, technical articles, latest market research, white papers, investment advice, and label case studies and news.
The expert forum was started as a joint project between Heidelberg and its subsidiary Gallus. ‘Heidelberg’s strength lies in its knowledge of its customers and their issues,’ explained Ulrich Hermann, member of the management board responsible for lifecycle solutions and chief digital officer.
He added, ‘This is where our future customer communication begins, not just with the product. Our customers in the label printing industry will be able to access exclusive expert knowledge with this platform presence. Only if we are able to prove to our customers that we understand the label printing industry, will our customers continue to place their trust in us for their most important investment decisions.’
