As part of a wider restructuring of its leadership team, Sato has appointed Laurent Lassus as its new European managing director. 

Mr Lassus was previously general manager of Sato France, where he will be replaced by Benoit Gourlay. Mr Gourlay has spent almost four years as European consumables and business development manager.

The company, which employs over 5000 people worldwide, has also appointed Detlev Müller as its new deputy managing director. Mr Müller will head up the sales and product management functions of Sato Europe. 

In a related move, Sato’s European marketing function has been consolidated into one central team headed by Noura Moussa. This new arrangement enables a more centralised approach to customer management, with each country having local sales people focused on local needs, supported by industry experts operating on a broader European basis.

‘I’m delighted to take on this role after 16 years with Sato,’ said Mr Lassus. ‘We rejoice in change and are focused on providing the best expertise and added value for our customers. By centralising and focusing our teams on market sectors, we are deepening our industry insight and knowledge to support our customers, current and new. We have a fantastic range of technology solutions and I’m extremely excited about what the future holds for the business.’