The new QL-300 toner label printer from AstroNova will have its UK debut at the Packaging Innovations show, which takes place on 27 and 28 February at the NEC Birmingham. The five-colour printer will be on stand to offer visitors live demonstrations and show the company’s latest technology offering to the market.

Developed from the ground up, based upon decades of QuickLabel digital label printing technologies, the QL-300 prints CMYK plus white, in a single pass, in 1200dpi resolution. The new ability to print white allows direct printing onto coloured materials, such as black polyester or silver paper, and further ensures clear readability when printing barcodes, even on transparent materials.

European marketing specialist Tuba Lowe said, ‘Delivering premium colour labels with extreme durability, water- and UV resistance, in combination with the capability of printing white, the QL-300 opens up a realm of branding possibilities for the most demanding industries, including food and beverage, cosmetics, janitorial and sanitation, and e-liquid applications. Its reliable single-pass printing process provides the flexibility to print on a wide variety of substrates, including transparent, coloured, and metallic paper and synthetic. With label widths ranging from 16 to 120mm, the QL-300 is able to print any size quantity, from a single label to several thousand, with no waste.’

AstroNova GmbH, European headquarters for AstroNova, Inc, (RI, USA), is responsible for sales and service in Europe, the Middle East and Africa. The company also has a UK office in Maidenhead, Berkshire.