Primera Technology Europe, representative of the US company Primera Technology, Inc in the EMEA for 18 years, has unveiled its new company name, DTM Print GmbH, as DTM Group unites its subsidiaries into one holding company.

Over three decades DTM, an abbreviation for Data Technology Management, has grown from a garage company to a reliable partner and solution provider for speciality printing systems. DTM has been developing individual solutions for printing and computers since 1986. After the sale of the Fargo ID Card division in the US, the Fargo spin-off became Primera Technology Inc in 1998. DTM Werbung & EDV GmbH initially took over the exclusive distribution in Germany and Austria and became Primera Europe GmbH in 2001.

‘With our passion for custom-made solutions we became a specialist for niche products. Since 2013 we have developed print solutions used by well-known manufacturers such as Coca-Cola, Mars and L’Óreal,’ said Andreas Hoffmann, managing director of DTM Print. ‘Our goal is to offer the perfect match in data to print for each customer.’

The company has more than 40 employees, 1500 sqm in offices, a workshop, as well as demo and training rooms and 1200 sqm storage space. It is now looking to expand its product and service portfolio. To reflect this evolution the company decided to give its original brand ‘DTM’ a new look.

Asked about the advantages for customers who work with DTM Print, Mr Hoffmann replied, ‘Besides our experience and know-how in the printing industry, our company is still based in Wiesbaden, Germany, where it was founded in 1986. Wiesbaden is located conveniently near Frankfurt with Europe’s largest airport for freight volumes. From here we look forward to serving our customers and partners in EMEA with more passion than ever.’