Wisconsin-based Ad Tape & Label (ATL) has installed a 3600 Series UV – Retrofit from Colordyne Technologies. The addition of a new digital print engine will allow the company to expand its printing capabilities and enhance production flexibility.

ATL specialises in custom label solutions and disposable medical device converting, providing booklet, direct mail, retail, medical device and manufacturing industries with prime, promotional and extended content labels. It has served customers since 1951 with custom flexographic label printing and its Menomonee Falls facility houses a full complement of flexo presses and converting equipment.

‘The 3600 Series UV – Retrofit helps us be more competitive in the short run label market,’ said Mike O’Connell, business development manager. ‘We can now offer current and new customers more affordable short run label quantities in less time. In addition, we are looking to incorporate more variable data applications into our production.’

The 3600 Series UV – Retrofit reduces turnaround times on short run jobs, which has given the company an edge in new markets. Ad Tape & Label has a lot of customers with multiple SKUs who only need a small quantity of each label. Prior to the UV retrofit acquisition high-mix, low-volume jobs were not time or cost effective to produce flexo.

‘The flexibility and high quality of the UV retrofit helps us better serve new and existing customers,’ commented art director Carissa Tesch. ‘For example, when a customer comes in with artwork changes, they usually need it completed quickly. Digital print lets us make art changes on-demand, without sacrificing print quality or waiting for new plates.’

The 3600 Series UV – Retrofit allows users to maintain full use of existing flexo, tooling and finishing assets for flexible production on the same equipment, while the digital engine adds 600 x 600dpi resolution at speeds up to 75m/min digital capability.