Dairy products company Wyke Farms is undertaking a major re-brand this summer and inviting its online community to make the final design decision.
It is inviting the general public, starting with its Facebook community of approximately 5000, to give their opinion on three final packaging designs that have been shortlisted by the company.
The re-branding exercise will give Wyke Farms its first major re-design since 2009.
Open innovation and co-creation are tactics increasingly used by global brands where the public is invited to submit ideas that will improve the product or service available, especially in the social media realm. It is less common to ask the public to make a final business decision on behalf of the company.
Wyke Farms has been producing its cheddar for over a century and has grown to become the largest family owned cheese maker in Britain selling over 14,000 tonnes annually.
The products can be found in Asda, Co-op, Makro, Morrisons, Sainsbury’s Tesco and Waitrose.
The public can view and vote on their favourite from the final three pack designs at
