Two new initiatives, plus major boosts to established show favourites, means Packaging Innovations will return to Birmingham’s NEC on 27 and 28 February 2013 with more show features than ever before.

This year’s show will see the launch of The Big Print Debate, where industry experts, including Karen Graley, packaging and reprographics manager at Waitrose and John Charnock, director at Print Research International, discuss the topic ‘What can be digital will be digital’ at 13:30 on Thursday 28 February. 

The show will feature 50 learnShops, including major brands and leading speakers from Sunny Delight, Landa, Warburtons and Arla Foods.

Also new for this year, the show will host a live edition of the popular twitter forum #Packchat at 13:00 on Wednesday 27 February in the social media lounge. Here show attendees will debate with the ‘twittersphere’ regarding a critical packaging issue.

The 3D Print feature returns, while Pro Carton, the European Association of Carton and Cartonboard manufacturers, will be showcasing all the outstanding carton packaging from the ECMA Carton awards. 

Expert professionals, from The Packaging Society, will provide one to one advice on any area of your product’s lifecycle at the Packaging Consultancy Clinic. There will also be a return of the Lions’ Lair, where a number of the show’s exhibitors pitch their latest innovations to a panel of experts, in a bid for their development to be crowned best of show.

The Big Packaging Debate will see a panel of packaging professionals debate the topic: ‘Consumers don’t buy Sustainable Packaging’. The debate will take place on the International Brand Summit at 15:30, 27 February.

Packaging Innovations is co-located with five other related shows: Ecopack, Contract Pack, Packtech, Print Innovations and new for 2013 Labelling Innovations.