‘Digital Print for Brand Success’ will be on the agenda when Digital Labels & Packaging Industry Group gathers stakeholders at a one-day conference in London on 6 November.
With an impressive line up of speakers, the programme will draw together brand owners, retailers, printers and designers, who will share their experiences and debate the best new ideas for increasing consumer engagement and how digital can play a pivotal role in innovation for the future.
Exclusive brand owner case studies will be presented, including how a creative and innovative approach to linking e-commerce and personalisation to digital printing has made a huge impact to an international brand, and how a printer working closely with the brand successfully developed a range of international labels to fit all the packaging options. A major retailer will talk about digital in the retail space, benefits for the customer and possible future developments. Other topics on the agenda include ‘A super brand’s journey to digital’, ‘Transforming a packaging business in a digital age’ and ‘Opportunities for digital cartons’, while an innovation panel discussion will round off the day debating ‘FMCG enter the world of AR’. More topics and speakers will be announced over the coming months.
Publisher Marie Rushton explained, ‘The whole thrust of the conference will be about looking at what digital can do to improve brand engagement and how brands can define how they want to position themselves in the market place through digital print. We will be focusing on several exciting new case studies of what has happened recently. There are some great campaigns being launched over the next few months and we will be talking about them at the conference.’
The conference will take place at Kings Place in London’s King’s Cross. For more information and to book, please contact Chloe Ward: +44 (0)1892 514991 or chloe.w@whitmar.co.uk.
