At Label&Print 2015 Xeikon will be working with Aura partners Chili Publish and Zünd to demonstrate a short-run folding carton application to produce boxes from Belgian toy manufacturer Clics.

Visitors that register in advance at www.chili-publish.com/packaginginnovations will be able to customise these folding carton toy boxes with photos and text, making a personal gift for kids. They will then be produced by a Folding Carton Suite based solution powered by a Xeikon Digital Press and finished by digital cutting specialist Zünd. 

‘We look forward to discuss and share experiences on the game-changing innovations in digital production. Packaging, especially folding carton, has become a powerful tool to maximise the product’s selling power, build a brand image and protect it. This has posed certain challenges for packaging printers and converters, of which the biggest challenges are ever-shorter runs and increasingly faster turnaround times. Our Xeikon Folding Carton Suite is helping them to meet these challenges by delivering top quality packaging applications with a unique look and feel,’ said Filip Weymans, director segment marketing labels & packaging. 

The show will take place at the NEC, Birmingham on 25 and 26 February.