Ultimate Digital has produced the packaging for Iceland Foods’ new British sausage range using a flexible substrate on its recently installed HP Indigo 20000.
Ultimate managed the complete process, from order to print and lamination; delivering the film to Iceland’s sausage supplier for packing in only 10 days, following Iceland’s initial order.
Ian Schofield, Iceland own brand manager, commented, ‘We have been working with Ultimate Digital for some time to develop an on-demand, digital model. A reduced artwork process and no need for printing plates means we can now rapidly produce printed flexible packaging for new projects.’
Iceland Foods has developed an increasingly reactive approach to packaging production and using digitally printed packaging has proved to be the perfect tool for the retailor to launch new products to market quickly.
Mr Schofield added, ‘The chilled British Sausage range has been launched on a very tight deadline. Ultimate digitally printed the packaging film on their recently installed HP Indigo 20000 wide width press, using only four process colours and white resulting in superb quality packs and a successful launch for Iceland.’
