Digital printing technology now makes up the largest portion of all Xeikon’s revenue has the company continues to expand across the world.
The company is establishing a new office in Mexico and now employs over 100 staff who deal with digital label printers every day.
Wim Maes, CEO, said, ‘We are 100% crazy about digital and are dedicated to the labels and packaging sector which has become the largest part of the company’s revenue make up.’
The company has sold 392 machines in 2015 and claims that it create more new digital users than any other company. Mr Maes added, ‘Trust is the biggest reason why people choose to invest in Xeikon.’
The company also spoke about Fusion Technology, a new concept that it hopes will allow fully automated, unattended label and packaging production from customer order to delivery. Fusion Technology combines full colour production printing with digital embellishment of labels and packaging in a single, one-pass and fully digital production process.
The goal of Fusion Technology is seamless, end-to-end production of labels and packaging that require high quality, fast turnaround, possibly variable information and any enhancements that increase a brand’s shelf appeal – briefly the high-end label and packaging market segment.
Mr Maes added, ‘Our initial focus will be on self-adhesive labels where we project significant growth in demand for short-run high-end labels, especially for luxury goods like cosmetics, wine & spirits, and confectionary or for products like pharmaceuticals where these embellishments can also be used in counterfeit prevention. Building a recognizable brand and protecting it is one thing; trying to win share of mind and wallet in a fiercely competitive and increasingly information-cluttered environment is another. We believe Fusion Technology will be a key driver in the future that will help to accomplish both.’
