Elmwood, Brighton Gin and AJS Labels shared their story of using digital print to get a new micro brand to market
The second Digital print for brand success conference proved to be sell out success, presenting delegates with exclusive content and real live case stories of how digital print has changed the game for brands and printers alike.
Under the heading ‘The best new ideas and technologies for increasing customer engagement’, Digital Labels & Packaging gathered over 100 delegates at Kings Place in London on 18 November.
In his introduction, chair Ron Gilboa from InfoTrends spoke about the opportunities digital offers brands. He said, ‘My passion is to drive digital print forward. We need to understand what is happening in the industry.’ Looking at general trends including consumers being more aware of green issues and health & wellness, as well as shifting demographics, he explained how brands can use the technology to compete for a larger share of consumer spend by improving their demographic diversity, geographical reach and time to market. Better inventory control, supply chain efficiencies and higher quality standards are other benefits.
Read the full report on all the speakers in the next issue of Digital Labels & Packaging out this week!
‘If you don’t embrace digital as a brand, you’re on a downward spiral.’
Stefan Casey, The Retail Institute
