Personalised Christmas packaging for Waitrose customers.
Ultimate Digital has partnered with Waitrose to deliver personalised packaging for the retailer’s customers in time for Christmas.
The personalised food packaging, which includes sleeves and bottle bags, is printed on Ultimate’s HP Indigo WS6600 press. Orders are placed at the beginning of the week and are printed, finished and delivered back to the store within 48 hours.
‘With Ultimate Digital’s help, we are delivering personalised gifts to winners, wishing them a very merry Christmas from Waitrose.’ said Karen Graley, packaging and reprographics manager at Waitrose.
Chris Tonge, executive director at Ultimate Digital, said, ‘It is great to be part of such an exciting campaign with Waitrose and to be able to demonstrate the quality and flexibility that digital print can deliver to such a premium brand. Digital print allows you to throw away the old rule book, and without digital, this sort of campaign that instantly engages with customers would just not be possible.’
