Heather Barrett, Xeikon’s new head of marketing for North America
Heather Barrett has joined Xeikon as director of marketing to further develop its North American presence.
Following its series of ‘Securing a successful future’ roadshows where Xeikon partnered with Flint Group Narrow Web, Label Traxx, Mark Andy and ThermoFlexX to educate label printers and packaging converters about key developments in the North American label market, Ms Barrett will increase active marketing. She will also ensure the company participates in targeted industry events and seminars and will develop initiatives that help customers identify the most profitable digital proposition for them.
With oevr 10 years of marketing experience in the packaging and printing industries, Ms Barrett’s expertise includes developing and managing strategic marketing campaigns, and performing detailed product and market data analysis.
She joins from her role as the former director of marketing for a leading print solutions provider where she managed all global marketing communications strategies and tactics.
Ms Barrett commented, ‘Improvements in the digital printing arena over the past several years continue to make digital printing more and more competitive with virtually every printing process on the market. Xeikon is on the cutting edge of the innovation that has made those improvements possible. I am excited to communicate the value proposition that Xeikon brings to the North American market.’
