More than 800 visitors attended in 2015
The third edition of the Xeikon Café event is set to return in 2017, scheduled for 28 to 31 March. Taking place at the company’s Lier facility near Antwerp, in Belgium, the event will be extended to four days instead of three, reflecting global growth and interest.
Filip Weymans, VP of marketing, explained, ‘A production process is more than just printing. It requires an efficient workflow with little human interaction, the right print media, economical consumables like foils, varnishes, and glues, and converting equipment that can effectively process media. As the market continues to evolve, there are challenges ahead in terms of reduced lead times from concept to the store. This is combined with the drive toward higher quality.’
He continued, ‘In addition, there is the need for packaging to be food safe, with several variants of the same products produced in different quantities, resulting in the shorter run lengths that present a challenge for conventional printing technologies. That’s why it is crucial for packaging converters to invest in digital technologies. At the same time there are a variety of opportunities to create new business models, building a service around the package. So many opportunities and so many challenges, but where can you see everything together?’
Visitors will be able to see end to end digital workflow, learn how to efficiently and effectively implement digital technologies and ask questions relevant to their production process. Industry experts will also be present to educate on market trends and the value of digital production.
In 2015, Xeikon Café attracted more than 800 attendees with representation from Asia, Europe and the Americas, including converters, brand owners and design agencies. In addition, approximately 30 industry suppliers from different segments demonstrated more than 15 live applications, ranging from self-adhesive and wet glue labels to folding cartons and paper cups.
