Dave Ellerington from DS Smith spoke about the role of digital print for corrugated
The Digital Print for Brand Success conference, organised each year by Digital Labels & Packaging magazine, gathered nearly 100 delegates at the IET Savoy Place in London on 24 November.
Delegates were full of praise for the quality of the speakers at the event as well as the extremely high standard of the venue. The Institution of Engineering and Technology provided the frame for a list of speakers, who addressed issues such as neuro-marketing, what really goes on in the consumer’s brain, how to pitch your print to the retailer, why corrugated is going digital, what inkjet can offer, how the design agency uses digital technology and what lies beyond personalisation.
Presentations took place in a new lecture theatre, named after the British mathematician, logician and computer scientist Alan Turing, while networking and refreshments were in the spacious library. While almost half of the delegates were printers, brands owners and retailers in attendance included Mars, Nestlé, Mizkan, Premier Foods, Habitat, Anthropologie and Tesco.
Feedback showed that 92% rated the event as either excellent or good, and 80% said they would attend again next year. ‘A very informative event with inspiring speakers presenting great innovations. I made great contacts and gained amazing access to leading end users,’ said Tom Allum, chairman, Abbey Labels.
Publisher Marie Rushton commented, ‘Building on last year’s success, the conference continues to drive forward the debate on digital print for packaging and highlight the advantages it brings brands and retailers alike. We are very proud to help facilitate the exchange of ideas and bring the various links in the value chain together.’
The Digital Print for Brand Success conference returns in the autumn of 2017.
Ian Schofield, Iceland Foods, chatting to Tom Allum, Abbey Labels, during one of the networking breaks
