Personalised biscuits packs were sent to singer Ed Sheeran
Border Biscuits teamed up Qualvis Print & Packaging to send personalised digitally-printed packs of its biscuits to Ed Sheeran, ahead of the singer’s recent shows in Glasgow.
The company wanted to celebrate the 30th anniversary of its ‘Dark Chocolate Gingers’, the number one special treat biscuit in Scotland, by sending Ed Sheeran unique packs matching his hair colour, along with the message ‘From one Number 1 to another.’ The packs were delivered personally by Border’s mascot ‘Ginger George’ to the singer’s dressing room at the SSE Hydro.
The packs were developed and artworked in the new Innovations Studio at Qualvis and printed by its digital department, which encompasses a dual digital packaging line, featuring a Xerox iGen 4 side-by-side with an iGen5 automated line.
Creative director at Qualvis, Richard Pacey, said, ‘As a longstanding customer, we had previously pitched the marketing potential of our digital print capability to Border Biscuits in an innovation session earlier in the year. They then approached us to come up with the artwork concept for the Ed Sheeran marketing initiative. As time was tight, we managed to turn around the concept artwork in a day. Once the preferred concept was selected, we finalised the formal copy on the pack, digitally printed a short run and couriered the finished packs to Borders Biscuits in advance of their deadline. The whole project from concept ideation in our innovation studio to delivery of the final packaging took less than five days!’
Brand and innovation director at Border Biscuits, Lesley Ann Gray, commented, ‘The team at Qualvis responded fantastically, quickly arriving at an artwork solution and digitally printing the packs in time for the concerts – a great result!’
Mr Pacey concluded, ‘Our work for Border Biscuits is exactly where digital can create added-value – feeding demand for short run work and providing our customers with the opportunity of variable personalised printing, prototyping and market testing with the added advantage of quick turnaround. This combined with our graphic and branding capability in the studio delivers a formidable offering.’
