CEO Rainer Hundsdörfer
At its annual press conference, Heidelberg presented its aspirations to further strengthen the company’s position in the printing sector with the presentation of a new corporate strategy entitled, “Heidelberg goes digital!”
Following the return to profitability, the company is aiming for continuous growth. An ambitious sales group sales target of around €3 billion has been set for 2022.
‘Over the next five years, Heidelberg will once again become a leading light in the sector, enjoying strong growth and profits. We’ve defined the relevant success factors and have already introduced initial measures. This marks the start of a new era of growth for Heidelberg,’ said the company’s CEO Rainer Hundsdörfer.
The company is looking to play a pioneering role in the digitisation of print shops and also in industrial digital printing for the packaging market with the Labelfire and Primefire product lines. Its aim is to double the market share in digital printing from the current level of under 5% to as high as 10% and generate additional sales potential amounting to some €200 million in the next five years.
