The new SurePress L-4533A will be available from September


Labelexpo Europe will see the introduction of a new short-run label press, the SurePress L-4533, from Epson. Replacing the existing L-4033 model, the new press offers improved image quality at higher print speeds as well as faster variable data processing.

Printing with Epson’s water-based ink set with green and orange plus white, the new inkjet press has been developed for small to medium-sized label converters looking for digital printing capability, as well as commercial printers wishing to diversify into packaging and labelling. It supports a wide range of substrates from standard paper to thin films, metallics and laminated pouch material without the need for pre-treatment or coating.

Guy Martin, business development manager, Epson UK, said, ‘Since launching the previous SurePress model, we’ve been talking closely with our customers and listening to their ideas about how we could make our presses even better. The L-4533 Series combines some of the most frequently requested enhancements with improvements in Epson print technology to create a new press that’s faster, higher quality and even more versatile, for a wider range of applications.’