Following the news that EFI has decided to exit the label printing market by divesting its Jetrion product line, it has been announced that it has entered into a strategic partnership with Xeikon.
Under the agreement, Xeikon will service, support and supply the worldwide Jetrion customer base, and continue the direct sales of the digital label printing systems as part of its existing portfolio of dry toner and UV inkjet presses for the self-adhesive label market.
Guy Gecht, EFI CEO, said, ‘As we expand our portfolio of industrial inkjet products, we prioritised our go to market investment and resources. It was a clear choice for us to pick Xeikon, one of the undisputed leaders in digital label printing, as the ideal partner to continue a trustworthy sales and service operation for the Jetrion product line.’
‘Knowing that our label customers will be in excellent hands in this partnership, we are looking forward to working closely with Xeikon to continue to provide ink for our current and future customers,’ he continued.
Benoit Chatelard, president and CEO Digital Solutions, Flint Group, stated, ‘Xeikon is the perfect partner to market, service and support the EFI Jetrion product line as both companies share a common goal of delivering exceptional value, unparalleled service, consistent quality and continuous innovation – values we are committed to secure in the future for all Jetrion customers worldwide.’
