Color Label expands digital label business
Published: 4 December 2017 | No comments yet
Mark Andy Digital Series on the Color Label production floor
A Mark Andy Digital Series has been purchased by Color Label to enhance digital capabilities. The US company had been relying on a sheet-fed digital device, before deciding to bring production inline with a roll-fed machine.
The family-run business began as a commercial print shop in 1865, adding a label division in 1998. Clients range from agriculture, pet care, food and beverage, industrial and governmental market segments. The digital hybrid press was installed early in November at the company’s Saint Louis, Missouri facility.
The new model, which recently won the 2017 FTA Technical Innovation Award, combines CMYK plus white with inline converting and finishing in a single pass.
Jerry Kiske, president, said, ‘The speed of digital hybrid along with inline finishing is a game changer for our business. Going inline really was a no-brainer for the bulk of applications we are running, and ultimately sold us on the machine.’
Production teams are exploring novel applications with the new press such as reverse printing in a single pass. Looking to the future, Color Label anticipates an increasing market share in the craft beer market with companies that are looking for innovative ways to differentiate their brands and products. The company is also hoping to expand its portfolio of durable label work with the UL 969 Certification of the hybrid’s inkset.