Chris Tonge presenting to the group of brands
Ultimate Digital has held an open house event with brands from across the UK attending.
An exclusive group of 26 guests was given a presentation by Chris Tonge, executive director of the Ultimate Group, who explained how the company is changing the way brands can connect with consumers through dedicated digital campaigns for packaging.
Guest speakers included Andy Humphries, senior national account manager at Hider Food Imports, and Stefan Casey, innovation lead at Nestlé Product Technology Centre in York, who shared their stories on how digital has made an impact to their brands, and how it will continue to do so. Nestlé recently used digital printing to create personalised KitKats, which saw Ultimate win six awards. Mr Casey shared how digital is allowing the company to come up with new creative campaigns to interact with its market.
Another presentation was given by Richard Askam, speaker and entrepreneur, who captivated the audience as he explained how personalisation can be a great marketing tool to any brand. Aofie Cameron, senior buyer at Aunt Bessie’s, commented, ‘There is more to digital than meets the eye; there is potential market penetration in more areas of the business with regards to personalisation and short runs, endless opportunities.’
Demonstrations showed the many possibilities for connected packaging, such as augmented reality. Joshua Duggan, digital marketing assistant at Burgess Pet Care, praised the presentations, saying ‘The best part was that it was a very interactive experience.’ In the afternoon, attendees had the opportunity to see Ultimate’s two HP 20000 presses in action, giving them an insight into the world of digital printing. Mr Tonge said, ‘The Ultimate Digital workshop has opened the door to many possibilities and consumers will start to see a change within marketing strategies and packaging over the next few years.’
