Coveris has launched PolyFlex Thermoform, a thermoforming packaging solution developed in collaboration with Signature Flatbreads and Al’Fez for a range of flatbreads.
PolyFlex Thermoform is a recycle-ready, nylon-free polyolefin structure, combining polyethylene and polypropylene for the lidding film with a monomaterial polyethylene base web, designed to replace non-recyclable packaging typically used in thermoformed food applications.
The packaging is currently recyclable through front-of-store soft plastic collection points at major UK retailers. It has been developed in line with the UK government’s Simpler Recycling initiative, which will introduce mandatory kerbside collections of soft plastic films and bags from 2030, following the postponement of the original 2027 target. By delivering a recycle-ready format and reducing overall packaging impact, the solution supports both the UK’s Extended Producer Responsibility (pEPR) and current EU Packaging and Packaging Waste Regulation (PPWR) requirements.
Mark Robinson, UK Flexibles Technical Director, at Coveris, said: “The launch of PolyFlex Thermoform is a significant advancement in thermoforming packaging and a new solution for the bakery sector for high-barrier applications. We have worked collaboratively with Signature Flatbreads to ensure PolyFlex Thermoform delivers across every requirement, from efficient packing through to shelf-life validation and overall functionality. It is rewarding to see the recycle-ready solution now fully launched aligned with our No Waste strategy”.
Signature Flatbreads, and Al’Fez, partnered with Coveris to bring the solution to market. The PolyFlex Thermoform packaging has initially launched across three Al’Fez flatbread varieties, available from EU and UK retailers. The launch includes Turkish-Style Flame Baked Mini Flatbreads with the printed design showcasing distinctive Al’Fez branding alongside enticing serving-style imagery for consumer appeal and stand-out presence within the category.
