UPM Raflatac business area and reporting segment has been renamed to UPM Adhesive Materials. The new reporting segment name will be in use from the company’s interim report Q2 2025 onwards.
The company said the name change supports the business area’s direction to accelerate its growth beyond label materials into graphics solutions and specialty tapes. UPM Adhesive Materials will leverage its adhesive expertise, material performance, and services to deliver value to customers. The business area has expanded in graphics solutions through the acquisitions of AMC AG, Grafityp, and Metamark in recent years.
“The new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance,” stated Tim Kirchen, executive vice president of UPM Adhesive Materials.
