Working in collaboration with HP to develop digital pre-print solutions for high volume corrugated packaging, DS Smith has installed a bespoke HP T400 simplex colour inkjet web press.
The narrow width press, which will print four colours onto the liner prior to corrugating, precedes the delivery of a wide web machine, which is more size-compatible with high volume fast moving consumer goods corrugated packaging needs.
The investment will enable the company to deliver products to market faster, customise batches to support brand and marketing initiatives, deliver short and long print runs, and ensure consistent print quality.
The press has been installed at the company’s Belper site, part of DS Smith’s UK packaging division, which has been chosen as the test site given its long pedigree of print innovation and will act as the digital pre-print R&D centre for the company.
The company will also be the world’s first user of the HP T1100 colour inkjet web press, HP’s recently announced wide web digital pre-print solution.
Stefano Rossi, divisional CEO for DS Smith, commented, ‘We invest in the latest printing technology at an early stage to ensure our customers have unrivalled access to the highest quality and widest range of printing techniques.
‘We look forward to developing digital alongside our other print processes; the combination of speed, quality and agility provided by our extensive range of printing options opens up many opportunities for our customers.
‘This is a big investment; it shows our determination to be at the forefront of technology, to lead the market and to continually enhance the service and support we provide to our customers.’
