The Digital One press is Glenwood’s first forray into digital
Canadian company Glenwood Labels has taken its first step into digital printing with a Mark Andy Digital One. The entry-level hybrid label press was purchased shortly after Labelexpo Americas 2016, and installed at the company’s headquarters in Vancouver.
Terry and Kelly Lawrence, brothers and leaders of the family-run business, had digital production technology on their radar for nearly three years prior to the acquisition. ‘We were hesitant to invest in one of the million dollar presses on the market that are slowly becoming referred to as vintage digital technology. Digital One was available at a more moderate investment level and offered the inline converting and slitting that competing roll to roll devices couldn’t provide,’ said Kelly Lawrence, vice president. In addition to the inline converting and die-cutting capabilities, the dry toner-based platform and wide application range ultimately pushed the leadership team to purchase the press.
Already managing a diverse job mix ranging from specialty food products to supporting many of the well-known regional microbrews, Digital One has given Glenwood the flexibility to respond to quick turnaround times and version changes demanded by their customers. The investment has also played a large part in the company’s sales and marketing initiatives.
Previously outsourcing its digital work, the company now serves as a hub for other local converters. ‘With this added digital capability, we now are a full complement printer,’ said president Terry Lawrence. ‘We can support any size run request, and can manage our runs more profitably. We have the familiarity with flexo and understand its capabilities, but now we have a tool to support those jobs that were not as efficient on flexo. With the addition of the Digital One, we do it all and we do itwell.’
