The CL-E720
A new table top label printer from Citizen Systems Europe aims to provide a low cost solution that combines high output, accuracy and longevity.
Easy to operate, the CL-E720 is built to withstand the specific conditions of the typical logistics, warehouse, factory or retail setting.
In terms of size and accessibility, the CL-E720 slides into a surprisingly small space and opens up from the front for easy ribbon changes and adjustments, leaving more room for other, essential equipment.
The multilingual LCD display is backlit and the viewing panel can be adjusted so information on printer status and ribbon life can be seen and reacted to in all conditions and lighting levels.
A key feature of the Citizen CL-E720 is the Hi-Lift Active Ribbon Control & Positioning (ARCP) mechanism. The 360 mm x 74 mm retains its tension from start to finish, so print quality and positioning is of the highest and most precise standard. Smart engineering features also include adjustable ribbon tension settings and ink in or ink out automatic selection.
With print speeds up to 8 ips, 200mm/s in Direct Thermal, up to 6 ips,150mm/s in Thermal Transfer, and a resolution of 203 dpi (8 dots/mm), the Citizen CL-E720 bridges a gap in the existing product range while offering a more capable label printer to the market.
This printer is well served in terms of connectivity and power efficiency. LAN and USB comes as standard, with wireless options also available. As standard, LinkServer allows the user to remotely monitor the printer’s status via a web browser.
Users can manage and adjust settings, while customised access levels can be set up for different users. The Citizen CL-E720 is an energy efficient label printer thanks to the integrated Energy Star power supply which provides a super-low standby power consumption.
‘Designed to meet the specific printing requirements and to survive harsh environments such as goods depots or a factory we are delighted to launch the CL-E720.’ Commented Jӧrk Schüßler, European marketing manager for Citizen Systems Europe.
‘We anticipated that there was a need for a tabletop label printer that could fit into a small space but perform a big role for a business. It needed to be hard-wearing, long-lasting and simple to operate with minimal user training involved. This latest model is all of that, and crucially produces precise, clear labels.’


