delilah, British-based luxury brand, picked out Amberley Labels from the sea of exhibitors attending the 2014 Packaging Innovations show to form a productive partnership.
delilah was a start up company in its infancy when it approached Amberley Labels’ stand at Easyfairs looking for support on a new launch of cosmetics. The initial project involved 18 products with 69 sorts for Primary, Tester, Barcode and Shade labels.
Like most the company was initially a little unsure of the processes and specifications required, however guided and advised along the way by the label printers it now has a greater understanding of what is involved in printing and producing a label.
Juliet White from delilah, said, ‘Due to your attention to detail, speed of response and total professionalism we here at delilah are very keen to work with Amberley on this project. It has been such a pleasure to work with them on the initial stages and development, the attention to detail is very impressive, and right up my organised street! It is not often you come across a supplier that you feel is just meant to be and is the perfect fit!’
The project required individual colour matching to exact specific product shades for the cosmetics. To achieve the rose gold foil effect the printer used a digital press to replicate and match the brands packaging colour.
delilah has successfully created carefully formulated luxury cosmetics and built its brand and sales with endorsements and product placements through expert marketing.
