When the founders of new snack manufacturer Tribe decided to develop their own specialist range of health snacks and trail mixes, they turned to Ultimate Digital for their packaging solution.
The subscription-based online company was set up by three old friends, Tom Stancliffe, Guy Hacking and Rob Martineau, all former City lawyers, who shares a passion for running in extreme conditions. For the new products, they wanted standout packaging and the flexibility to change this every few weeks. Digital print proved ideal for the short run and fast turnaround that was required.
Mr Martineau said, ‘Within 10 days of receiving our artwork files, Ultimate printed, laminated and delivered new packaging for 15 products, in three different sizes, in two different substrate specifications, in small volumes. Their extensive knowledge and support was invaluable to us when making the tough decisions on how we wanted the packs to look and feel, as well as taking into account how they would run on the packing lines.’
The range was reverse printed on matt OPP on an HP Indigo WS6600 press and laminated to either gloss OPP or LDPE.
