Managing director (left) Laurent Sehier and production manager Jan Debacker
French pre-press specialist, Made in Pack, has invested in Creative Edge’s iC3D Suite to offer its customer virtual prototyping in real time.
Based in Vanves just outside Paris, Made in Pack is a platform for multi-process pre-press packaging production. Its team of packaging production experts works with the big names in the industry. Customers include brands like L’Oréal, Redken, Harrys, Charal and Régilait as well as packaging printers such as Amcor and Smurfit Kappa.
The company manages the coordination, implementation, declination, photogravure and proofing of cartons, labels, bags, thermoformed films and other types of packaging. After investing in iC3D Suite, bought through software vendor Four Pees, it now offers 3D visualisation and validation for all media.
Developed especially for packaging, the iC3D Suite 3D visualisation software converts a 2D graphic design into a virtual prototype that can be manipulated and viewed from all angles and integrated into a virtual environment, all in real time. The design is applied to existing packaging from the model library or an imported model created in a third-party application. The suite also offers a wide variety of templates and tools for creating models.
Jan Debacker, production manager at Made in Pack, said, ‘We had the ability to create 3D visualisations before, but it was very laborious. iC3D Suite is a fast and powerful solution for creating virtual packaging. The tools are concentrated in a single software and let you create, visualise and share 3D images as high-resolution or animated pack shots via iC3D opsis, the online sharing service built into the latest version of the software.’
‘The rapid evolution of this software means we receive new features with almost every update,’ he continued. ‘As well as the usual standards of the packaging industry, iC3D lets you create customised models in different types of environments. The multi-object approach also allows you to visualise several components (carton, bags, POS) assembled in a single environment. This simulation helps you identify certain optimisations at the earliest possible stage and advise the customer effectively.’
The advantages are not just technical. ‘As a team, we always have to think about how we can differentiate ourselves from the major players,’ explained Laurent Sehier, managing director of Made In Pack. ‘iC3D Suite offers real internal and external added value. It gives us an economic way to capture potential errors early in the production process. This means we can offer an additional service to our customers, enabling them to make the right decisions regarding the technical and visual aspects of their packaging in order to achieve a product that stands out on the shelf.’
