A range of label materials specifically aimed at the craft beverage market has been developed by UPM Raflatac.
Designed to increase the shelf appeal of craft beverages and offer even greater branding flexibility, the European range includes textured, coloured and metallised papers, as well as ultra-clear and white film materials.
This new portfolio self-adhesive labels is ideal for all types of craft beverages, such as beers, ciders, high-end soft drinks and spirits.
‘We want to help brands tell their story and reflect their craft roots with high performance labels that give a natural, authentic, and distinctive look. Our label materials give producers a graphic canvas that shows their company’s commitment to artisanship,’ said Jay Betton, who is the business segment manager, wine, spirits and craft beverages, EMEIA.
