The only beer in Belgium still brewed in an abbey comes with labels printed digitally
During Labelexpo, Xeikon not only showcased labels printed by its customer Label’Or for Belgian abbey brewery Val-Dieu, the company also gave visitors a chance to taste the beer that carried the self-adhesive labels on the bottle.
The labels, which are fully removable, are printed on a Xeikon CX3 press at the Belgian label specialist’s site in Lontzen, in the Liege province. Brewery director Alain Pinckaers explained, ‘To keep up with the growing demand for our beers, we needed to change our production process. As part of this, we decided to change the labels on our bottles. Where before we used wet-glue labels, we have now switched to self-adhesive labels. As the bottles are washed and re-used, it is vital that the labels are easily removed. We worked closed with Label’Or who helped us find a solution and choose a suitable machine removable label.’
Jean-Marie Peters, owner of Label’Or, said, ‘For the improvement of the production process, we looked at enhancing the brand image and presentation of the bottles. It was also very important to have washable labels, because of the switch to self-adhesive labels. We did a lot of research and testing, also working closely with paper suppliers, and finally found the solution. The rest just comes down to proximity, service, availability and short runs.’
Family-owned Label’Or first started working with Xeikon in 2008 when a 3300 five-colour digital press was installed. This was followed by a second and third 3300, and most recently a Xeikon CX3.
