Workforce skills, artificial intelligence, packaging regulations and industry collaboration were among the main topics discussed at X-Rite Pantone’s inaugural Color Council, held in Rosemont, Illinois, in September.
The event brought together more than 40 senior representatives from print service providers, packaging converters, brands, and ink and equipment suppliers to examine the operational challenges facing the industry and identify potential solutions.
The programme featured presentations from industry experts Ron Ellis of Ron Ellis Consulting, Amy Servi-Bonner of PRINTING AI, Robb Frimming of Robb Frimming Consulting, and David Zwang of Zwang & Company, followed by panel discussions and opportunities for attendees to exchange experiences.
Four principal themes emerged from the discussions, including the need to preserve workforce knowledge as experienced employees retire and businesses compete for skilled workers. Participants identified standardisation, training and automation as potential ways to retain expertise and improve operational continuity.
AI adoption was another focus, with attendees emphasising the importance of identifying specific business problems before introducing new technology. Documenting decision-making processes, measuring outcomes and establishing clear governance were highlighted as priorities.
Amy Servi Bonner, vice president of PRINTING AI, commented: “The conversation I care most about right now is AI governance: deciding what AI is allowed to own, who catches its mistakes, and which metric it should move, before the tool is already running the shop. Getting in a room together is how our industry turns that from a habit into a strategy.”
The discussions also addressed the increasing complexity of packaging compliance, particularly Extended Producer Responsibility (EPR) and the EU Packaging and Packaging Waste Regulation (PPWR), which are placing additional demands on data management, traceability and costs.
Greater collaboration between print buyers, brands, converters and suppliers was identified as another priority, supported by connected data, digital workflows and automation.
Dan Uress, director of business development at X-Rite Pantone, said: “Whether it’s capturing employee expertise, establishing accountability for AI decisions, or preparing for new packaging regulations, the priority now is moving from discussion to practical action.”
X-Rite Pantone confirmed that Color Council will return in 2027, with dates and a location to be announced early next year.
