Cartes, converting and embellishment equipment manufacturer, is strengthening its international development strategy with the appointment of Hans Huijsing, as a strategic consultant.
In his role as strategic consultant, Mr Huijsing will support the company in further developing business opportunities in selected geographical markets, with a particular focus on the Benelux and Northern Europe.
He will also contribute his experience gained in international organisations including Konica Minolta and Xerox to further strengthen Cartes’ value proposition in high-value label embellishment and support the company’s relationships with customers and partners worldwide.
“At Cartes, we have always believed that our success is built together with our customers,” said Virgilio Micale, sales director at Cartes. “Our technologies are developed with a clear understanding of the challenges and opportunities our customers face, and our long-term relationships with converters around the world are a fundamental part of our growth. Hans brings valuable international experience and a strong understanding of the printing industry, which will further strengthen our ability to support our customers and develop new opportunities in markets where high-value embellishment has significant potential.”
By bringing additional international market experience into its team, the company says it aims to further communicate the business potential of advanced embellishment and help converters identify new opportunities for differentiation, premiumisation and value creation.
“Cartes has an exceptional technology portfolio and a clear ability to translate innovation into real value for label converters. Its approach to embellishment, together with its longstanding commitment to R&D, makes the company particularly well positioned for markets where brands increasingly look for differentiation and premium label solutions”, added Mr Huijsing.
