Italian label producer Novarex has made a strategic move towards digital print for label production with the installation of a Truepress LABEL 350UV SAI S.
Novarex has built its business in high-volume production of medium-quality flexo labels for the food and logistics sectors. However as, Giacomo Bergamin, partner, explained: “Clients are increasingly requesting smaller individual batches of labels with better print quality and faster turnaround times. It was clear, digital printing is essential for meeting these demands and continuing to grow our business.”
“The new digital press from Screen gives us the same flexo printing quality we’re used to, but now with digital flexibility,” Mr Bergamin continues. “Among all the solutions we tested, it produced the best print results on thermal papers, while we appreciate the additional digital primer’s ability to support a more vibrant colour gamut and being fully regulatory compliant.”
Key for the company was the press’ ability to print on thermal papers, a key substrate for Novarex’s existing clients and markets.
Looking ahead, Novarex plans to leverage its new digital printing capabilities to expand into new market segments, including cosmetics, pharmaceuticals, and small-batch label production, while continuing to serve its existing customers in food and logistics.
“We’re hungry, ambitious,” concluded Mr Bergamin, “and Screen was the right partner to ensure a successful entry into digital printing. This investment is a crucial step in being prepared for the future of label production and delivering the products our clients need and consumers expect.”
