Market research firm Keypoint Intelligence and product innovation consultancy 42 Technology (42T) have announced a new partnership aimed at helping companies bring emerging print and packaging technologies to market more efficiently.
The collaboration will focus on accelerating development in digital print, inkjet, and packaging, areas where rapid innovation and sustainability pressures are reshaping the industry. The two organisations plan to combine 42T’s engineering and technology development expertise with Keypoint Intelligence’s market research capabilities and industry connections.
According to both companies, the partnership is designed to address a common industry challenge: many promising technologies fail to reach commercialisation due to issues such as scale-up risk, drying limitations, or uncertain market positioning.
Anthony Sci, president and CEO of Keypoint Intelligence
The joint offering will provide a consultative pathway from feasibility and pilot projects through to full commercial rollout. Services are expected to include technology validation and prototyping, commercial modelling, go-to-market strategy, segmentation, and customer insight programs.
“By combining deep engineering with go-to-market clarity, we’re making it easier for great ideas to become commercial reality,” said Peter Brown, chief commercial officer at 42T.
Anthony Sci, president and CEO of Keypoint Intelligence, said the alliance will “give the industry a powerful new way to develop, position, and launch transformative technologies, especially as inkjet expands into new territories.”
Among the innovations highlighted by 42T is its RF Drying (radio frequency dielectric drying) system for aqueous inkjet printing. The company says the approach can improve energy efficiency by up to 75 percent compared with conventional drying methods, enable compatibility with thin plastic film substrates, and deliver consistent drying performance across different colours.
If successfully commercialised, the technology could support wider adoption of water-based inks in flexible packaging, labels, and industrial print applications – an area seen as key to improving sustainability in the sector.
