Michigan-based Advantage Label & Packaging has invested in two new Mark Andy presses: a Digital One and a Digital Series. Both presses were installed in late 2017, timing well with the integration of new workflow management software.
The company serves a variety of traditional and speciality market segments within the label and packaging industry. Its 32,000sqft facility is home to a Mark Andy Digital Series, Digital One, Performance Series P5 and P7, two 2200 presses and an 830 workhorse.
CEO Brad Knoth sought out the new presses to meet digital requirements for micro-, short- and mid-run jobs. The Digital Series was built with a turnbar, corona treater and a delam/relam unit, largely to support typical label constructions. The company prints reverse side adhesives and tags at high volume, alongside other flexo and tooling work.
According to Mr Knoth, ‘The ability to run the press full flexo – we have five conventional stations – is really beneficial, especially on shifts that do not have the full art department support that our first shift enjoys. The hybrid capability and team at Mark Andy backing it up was a key differentiator.’
Commenting on the Digital One, Mr Knoth added, ‘We created an express menu that has two material options, six quantities, with a guaranteed 48-hour lead time for the D1.’ The production team manages the semi-gloss paper and BOPP, along with tooling inventory at the press at all times for the streamlined express menu. ‘The Digital One has done a great job of keeping our Digital Series focused on running the big ticket jobs that are best suited for full production.’
‘We don’t want to sell flexo, digital toner or digital UV,’ concluded Mr Knoth. ‘We want to consistently provide a proposal and solution that meets expectations with the lowest total cost. Our Digital Series and Digital One are integral parts of that value proposition.’
